Success stories and featured projects
Led the growth marketing strategy that scaled TAPP (prepaid card fintech) from 0 to 1M+ users in 12 months, achieving 60% lower CAC and positioning the brand as #6 in Chile's Marcas Humanas ranking.
As President & Executive Director, represented Chile at IESF (140+ countries), secured the country's first Olympic medal in esports, and negotiated global partnerships with Lenovo, Intel, and PC Factory.
Designed and built the organization's first marketing data lake, enabling real-time attribution modeling, performance measurement, and cross-channel optimization using BigQuery and Looker.
Led the campaigns that won EFFIE Gold (2x), GREAT EFFIE for Best Campaign of the Year, and EFFIE Advisor of the Year in 2022, demonstrating excellence in long-range strategic marketing.